Market Segmentation : how to do it ; how to profit from it
By - McDonald, Malcolm , Dunbar, Ian
Floor
-
Ground Floor
Published
-
Macmillan, Basingstoke, 1998
ISBN 13 - 9780333733691
Book Status
-
1 Qnty Available with us.
Subject
-
Market segmentation
Shelf No
-
1
Call Number
-
658.802 MCD 1998 Ref.
Edition
-
2nd ed
Physical Description
-
xxiii, 376 pages: illustrations; 25 cm.
Notes
-
Includes Index