Market-based Management
By - Best, Roger J.
Floor
-
Floor 2
Published
-
Prentice Hall
ISBN 10 - 0131469568
ISBN 13 - 9780131469568
Book Status
-
1 Qnty Available with us.
Subject
-
Marketing--Management
, Sales force management
Shelf No
-
18
Call Number
-
658.8BES2004
Call number, 658.8BES2004
Edition 4th,
physical distribution, XXII,506P
include index
"This groundbreaking book provides the tools and processes needed to actually apply market-driven strategy to today's business world. Roger Best's work has proven to be a refreshing alternative to the many conceptual and theoretical-centered marketing books because it is built around a performance orientation and the belief that real learning occurs only with the application of knowledge."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved