Market-driven management : creating profitable top-line growth
By - Ames, B. Charles
Floor
-
Floor 2
Published
-
Irwin, Chicago, ©1997
ISBN 10 - 0786305401
ISBN 13 - 9780786305407
Book Status
-
4 Qnty Available with us.
Subject
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Marketing--Management
Shelf No
-
17
Call Number
-
658.8 AME
Edition
-
Rev. ed
Physical Description
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xvii, 246 pages: illustrations; 24 cm
Notes
-
includes index
Call no: 658.8 AME
Edition: Rev. ed
Note: includes index
Provides practical tools for using market-driven techniques, for managers, executives, and business leaders. Shows how use outside-in and market-driven management, how to develop new products, how to identify specific market needs, and how to transform company cultures to respond to market-driven principles. Includes chapter summaries, and real-world case studies. Annotation copyrighted by Book News, Inc., Portland, OR