Marketing Essentials, Student Edition
By - Farese Lois; Kimbrell Grady; Woloszyk Carl
Floor
-
Floor 2
Published
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Glencoe/McGraw-Hill, New York, N.Y., ©2006
ISBN 10 - 0078769043
ISBN 13 - 9780078769047
Book Status
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6 Qnty Available with us.
Subject
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Business education
Shelf No
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17
Call Number
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658.8 FAR
Call no : 658.8 FAR
The number one book in Marketing Education, Glencoe Marketing Essentials includes all of the current hot topics: e-marketing, marketing ethics, and international and cross-curricular marketing. Students get a step-by-step introduction to creating marketing plans; DECA prep activities help students gain confidence in using the skills they've learned. Marketing Essentials also provides teachers with all the support materials they need.