Marketing Made Simple

By - Lancaster, Geoffrey , Reynolds, Paul

Floor - Floor 2

Published - Made Simple, Oxford, 2002

ISBN 10 - 075064771X

ISBN 13 - 9780750647717

Book Status - 1 Qnty Available with us.

Subject - Marketing

Shelf No - 17

Call Number - 658.8 LAN

Physical Description - viii, 261 pages: illustrations

Book Information

Marketing Made Simple is an introductory text offering an overview of all basic marketing concepts and techniques. The book covers the latest developments in marketing thinking and practice, including hot topics such as Customer Relationship Management (CRM) and business-to-business marketing. Packed with examples and vignettes, it offers a clear-sighted starting point of value to students, practitioners and those wishing to gain a better insight into the subject of marketing. complete coverage of the subject of marketing user-friendly page layout case studies of marketing success stories and failures

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