Marketing

Marketing Plans

By - McDonald, Malcolm.
Floor - Floor 2
Published - Oxford ; Boston : Butterworth-Heinemann, 1999.
ISBN 10 - 0750641169
ISBN 13 - 9780750641166
Book Status - 1 Qnty Available with us.
Subject - Marketing--Management.
Shelf No - 17
Call Number - 658.802 MCD 1999
Edition - 4th ed
Notes - Includes index
Book Information
"In this thoroughly updated fourth edition, McDonald has brought Marketing Plans: How to Prepare Them, How to Use Them, into the twenty-first century, including new material on key growth areas such as key account management and electronic marketing." "In this text, one of the world's leading marketing educators takes the reader through the whole process of marketing planning - from the initial assessment of a company's business plan, to the steps necessary to ensure a company achieves its profit targets."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved

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