Marketing Research That Won't Break the Bank

By - Andreasen, Alan R

Floor - Floor 2

ISBN 10 - 0787964190

ISBN 13 - 9780787964191

Book Status - 1 Qnty Available with us.

Subject - Marketing Research

Shelf No - 18

Call Number - 658.83 AND

Physical Description - xxv, 277 pages : illustrations ; 24 cm.

Notes - Includes index.

Book Information

Marketing research is vital to part of organizational effectiveness in today's highly competitive marketplace. But many managers in small businesses with limited budgets consider it out of reach. In Marketing Research That Won't Break the Bank, Alan Andreasen shows readers how to get the information they need to make smart, strategic decisions without spending a lot of money. The tools and techniques presented will help managers gain an in-depth understanding of their target market, competitors, and environment without stretching the organization's budget.

Open Book