Marketing Research

By - McDaniel Carl

Floor - Floor 2

Published - Wiley, Hoboken, N.J., 2012

ISBN 10 - 1118074610

ISBN 13 - 9781118074619

Book Status - 1 Qnty Available with us.

Subject - Marketing Research

Shelf No - 18

Call Number - 658.83 MCD 2012

Edition - 9th ed

Physical Description - xxx, 636, [68] pages : illustrations (some color) ; 26 cm

Notes - Includes index

Book Information

This new edition of Gates and McDaniel's Marketing Research better prepares users how to use marketing research in the real business world with real data, people, and research. The text is enhanced with new coverage of mobile applications, more coverage of data mining and analytics, and coverage of how to use social media such as Facebook and Twitter for marketing research. Co-authors McDaniel and Gates are widely respected in the marketing research community because their product takes a practical and applied approach, as opposed to other products in the market that take a more theoretical approach. Real people are represented by Gates' contribution to the product as he provides insights into the secrets of conducting effective focus groups and questionnaires. The real research used by the authors is drawn from Survey Sampling International (SSI). SSI is the world leader in sampling solutions.

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