Marketing

Marketing Research: methodological foundations

By - Churchill, Gilbert A.; , Iacobucci, Dawn
Floor - Floor 2
Published - Dryden Press, Fort Worth, ©1995
ISBN 10 - 0030983665
ISBN 13 - 9780030983665
Book Status - 1 Qnty Available with us.
Subject - Marketing management
Shelf No - 17
Call Number - 658.83 CHU 1995
Edition - 6th ed
Physical Description - xxxiv, 1117, [40] pages : illustrations ; 24 cm
Notes - Includes index
Book Information
Do you know the six stages of successful marketing research? Find out with MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS. Inside you'll learn about all stages, plus how to make them work for you in real-world situations. This textbook continues to be the market leader because of its balanced coverage and its easy-to-understand presentation. Get a solid foundation in class and preparation for the future.

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