Marketing Strategy

By - Ferrell, O. C , et al.

Floor - Floor 2

Published - Thomson/South-Western, Mason, Ohio, c2005

ISBN 10 - 0324201400

ISBN 13 - 9780324201406

Book Status - 1 Qnty Available with us.

Subject - Marketing--Management

Shelf No - 17

Call Number - 658.8 MAR 2005

Edition - 3rd ed.

Physical Description - 628 pages

Notes - Includes Index

Book Information

Marketing Strategy is presented from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today. This text helps students develop a customer-oriented market strategy and market plan, including cases. Marketing Strategy, 3e is up to date and an appropriate text for the capstone course in Marketing or the MBA level course in Marketing.

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