Marketing for Hospitality and Tourism

By - Kotler, Philip , Bowen, John , Makens, James C.

Floor - Floor 2

Published - Pearson, Boston, 2014

ISBN 10 - 0132784025

ISBN 13 - 9780132784023

Book Status - 1 Qnty Available with us.

Subject - Hospitality industry Marketing

Shelf No - 13

Call Number - 647.9406 KOT

Edition - 6th

Physical Description - xxi, 682 pages : color illustrations ; 29 cm

Notes - includes glossary and index

Book Information

Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.

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