Marketing for Success

By - Fletcher, Tony, 1953 February 11 , Russell-Jones, Neil

Floor - Floor 2

Published - Kogan Page, London, 1994

ISBN 10 - 0749412542

ISBN 13 - 9780749412548

Book Status - 1 Qnty Available with us.

Subject - Marketing

Shelf No - 15

Call Number - 658.8 FLE

Physical Description - 109 pages ; 22 cm.

Book Information

A basic marketing text designed for the manager or business owner rather than the sales staff, which describes how to develop action plans and how to use various techniques to increase sales. Checklists and self-help exercises are included.

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