Marketing

Marketing research and consumer behaviour

By - Sumathi, Saravanavel.
Floor - Floor 2
Published - New Delhi : Vikas Pub., ©2003.
ISBN 10 - 8125914765
ISBN 13 - 9788125914761
Book Status - 1 Qnty Available with us.
Subject - Management--Research. , Marketing research. , Consumers--Research.
Shelf No - 14
Call Number - 658.0072 SUM
Physical Description - xv, 761 p. : ill. ; 24 cm.
Book Information
This book is designed for the students of M.A., M.Sc., M.Com. and M.B.A. with the purpose of blending both concepts and applications from the field of consumer behaviour and most importantly jargon has been avoided.

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