Marketing
By - Lancaster Geoffrey; Reynolds Paul
Floor
-
Floor 2
Published
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Palgrave Macmillan, Basingstoke, Hampshire, 2004
ISBN 10 - 0333987896
ISBN 13 - 9780333987896
Book Status
-
1 Qnty Available with us.
Subject
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Internet marketing
Shelf No
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6
Call Number
-
658.8 LAN
call no : 658.8 LAN
Adopting a student-centred approach with activities, exercises and case studies, this text is designed specifically as an introductory text for those studying marketing for the first time. The book includes coverage of newer areas such as Internet Marketing, Customer Relationship Marketing and International Marketing.