Marketing

By - Grewal, Dhruv , Levy, Michael]

Floor - Floor 2

Published - McGraw-Hill Education, New York, NY, 2016

ISBN 10 - 0077729021

ISBN 13 - 9780077729028

Book Status - 1 Qnty Available with us.

Subject - Marketing

Shelf No - 17

Call Number - 658.8 GRE 2016

Edition - 5th ed

Physical Description - li, 679 pages : illustrations (chiefly color) ; 29 cm

Notes - Includes index

Book Information

Grewal/Levy Marketing was designed for today’s changing student population. It has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm. This textbook also provides students with hands-on learning tools through Connect for Marketing, and provides professors with updated tools every month through the monthly newsletter. With Connect, students examine how firms analyze, create, deliver, communicate, and capture value by exploring both the fundamentals in marketing and new influencers, such as social media, all in a format that allows for instructor assessment of learning outcomes, and provides students with a tight integration of topics.

Open Book