Mass Media Research

By - Wimmer, Roger D. , Dominick, Joseph R.

Floor - Floor 1

ISBN 10 - 0534647189

ISBN 13 - 9780534647186

Book Status - 1 Qnty Available with us.

Subject - Mass media--Research

Shelf No - 13

Call Number - 302.2307 WIM 2006

Edition - 8th ed.

Physical Description - xii, 468 pages : illustrations ; 24 cm.

Notes - Include Index

Book Information

MASS MEDIA RESEARCH begins with an overview of mass communication research and ethics of research. It then explores each major approach to research, including qualitative research, content analysis, survey research, longitudinal research, and experimental research. The text continues with a section on data analysis and concludes with a forward-looking section on research applications, covering such topics as research in print and electronic media and on the Internet.

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