McDonald's

By - Love, John F.

Floor - Floor 1

Published - Bantam Books, Toronto, 1986

ISBN 10 - 055305127X

ISBN 13 - 9780553051278

Book Status - 1 Qnty Available with us.

Subject - McDonald's Corporation

Shelf No - 17

Call Number - 338.7616 LOV

Physical Description - 470 pages, 16 unnumbered pages of plates : illustrations ; 24 cm

Notes - Includes Index

Book Information

McDonald's: it is the world's premier entrepreneurial success story, a company whose growth worldwide continues to be astonishing. In tough financial times, McDonald's proved that ingenuity, trial and error, and gut instinct were the keys to building a service business the entire world has come to admire. In the years since "McDonald's: Behind The Arches was first published, McDonald's has been a trendsetter in advertising, focusing on different ethnic groups as well as the physically disabled. McDonald's created McJobs, a program that employs both mentally challenged adults and senior citizens. And because its franchisees have their fingers on the pulse of the marketplace, McDonald's has evolved successfully with the health food revolution, launching dozens of new products and moving toward environmentally-safe packaging and recyclable goods. Inspiring, informative, and filled with behind the scenes stories, this remarkable saga offers an irresistible look inside a great American business success. "From the Trade Paperback edition.

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