Merchandising: Theory, Principles, and Practice

By - Grace I. Kunz

Floor - Floor 2

Published - Fairchild Books, New York, 2010

ISBN 10 - 1563678268

ISBN 13 - 9781563678264

Book Status - 1 Qnty Available with us.

Subject - Fashion merchandising

Shelf No - 17

Call Number - 658.8 KUN 2010

Edition - 3rd ed.

Physical Description - xx, 518 pages : illustrations, map ; 24 cm

Notes - includes index

Book Information

Merchandising: Theory, Principles, and Practice, 3rd Edition, focuses on the process of merchandising and the principles applied to the planning, development, and presentation of product lines in both the manufacturing and retailing sectors. Each chapter includes case studies that illustrate how merchandising principles and theories are applied by actual businesses, and the chapter learning activities promote an interactive learning environment with multiple course objectives. Students will learn how to make sequential and integrated decisions to develop a complete merchandise plan and analyze the effectiveness of that plan. Instructors, contact your Sales Representative for access to Instructor's Materials.

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