Paint to Win: creative strategic management

By - Lowy, Ronald M.

Floor - Floor 2

Published - Dallas ; Lanham, Md. : University Press of America, c2003.

ISBN 10 - 076182703X

ISBN 13 - 9780761827030

Book Status - 1 Qnty Available with us.

Subject - Strategic planning.

Shelf No - 17

Call Number - 658.4012 LOW

Physical Description - xv, 172 p. : ill. ; 23 cm.

Notes - Includes bibliographical references

Book Information

Paint to Win will help those interested in owning and operating successful businesses. This book breaks away from traditional strategic planning books by bringing creativity into the strategic planning process. It uses the metaphor of painting to present the material in an informative, yet interesting, way. Topics covered include mission statements, setting goals and objectives, environmental scanning and forecasting, product life cycles, experience curves, portfolio modeling including the industry attractiveness/business strength model, financial modeling, and implementation planning.

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