Principles for Internet Marketing: new tools and methods for Web developers

By - Miletsky, Jason I.

Floor - Floor 2

ISBN 10 - 0538745274

ISBN 13 - 9780538745277

Book Status - 8 Qnty Available with us.

Subject - Web site development , Internet marketing

Shelf No - 18

Call Number - 658.872 MIL

Edition - Int ed.

Physical Description - xvi, 464 pages: illustrations; 24 cm.

Notes - Includes Index.

Book Information

Principles of Internet Marketing: New Tools and Methods for Web Developers, International Edition helps readers understand the "why" behind the "how" of Web site development. It teaches the importance of the brand and how that relates to Web site development, the reasons sites are developed, how they build an audience, and most importantly, how companies use the Web to earn revenue and build recognition among their desired market. You will learn the strategies used to drive traffic to a site, the tools that are available to keep audiences coming back (with a focus on social media tools), and the role marketing plays in the building a successful Web site.

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