Principles of Marketing
By - Kotler, Philip
Floor
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Floor 2
Published
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Financial Times Prentice Hall, Harlow, 2001
ISBN 10 - 0273646621
ISBN 13 - 9780273646624
Book Status
-
1 Qnty Available with us.
Subject
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Marketing
Shelf No
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17
Call Number
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658.8 KOT 2001
Call Number: 658.8 KOT 2001
3rd European ed
Principles of Marketing, Third European Edition provides an introduction to modern marketing. Recognising the increasing significance of globalisation and e-business, John Saunders and Veronica Wong have dealt with Europe in a global marketing context. Illustrative examples and case studies are drawn from across Europe and around the world.