Thoroughly updated, the seventh edition of "Principles of risk management and insurance" provides the in-depth analysis of current issues and technical accuracy that readers expect from this market-leading text. The seventh edition continues to emphasize the insurance consumer and blends basic risk management and insurance principles with consumer considerations. Further, it addresses personal risk management and financial planning, so that students can apply basic concepts immediately to their own lives. "Rejda continues to offer excellent, comprehensive, and balanced discussions of basic risk and insurance issues, which allows me to provide students with a thorough exposition of important material that is useful in their everyday lives." William Ferguson, University of Southwestern Louisiana.