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Floor 2
Private label strategy :...
Private label strategy : how to meet the store brand challenge
By -
Kumar, Nirmalya;
Floor -
Floor 2
Published -
Harvard Business School Press, Boston, Mass., ©2007
ISBN 13 -
9781422101674
Book Status -
2 Qnty Available with us.
Subject -
Brand name products Marketing
Shelf No -
17
Call Number -
658.827 KUM
Physical Description -
xvii, 270 pages : illustrations
Book Information
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