Psychology

Psychology of the Consumer and Its Development

By - Webb, Robert C.
Floor - Floor 2
Published - Kluwer Academic/Plenum Publishers, New York, ©1999
ISBN 10 - 0306460734
ISBN 13 - 9780306460739
Book Status - 1 Qnty Available with us.
Subject - Consumer behavior
Shelf No - 18
Call Number - 658.8342 WEB
Physical Description - xiii, 362: illustrations; 24 cm.
Book Information
An unusually understandable survey of the forces or perception and feeling that determine the purchases we make; the roles played by fashion, fads, and status; and the psychological needs that they fulfill. The book discusses how children become consumers and how they change as they age. Research based throughout, it shows how ads use classical conditioning, harnessing psychological motivation to create image and sell products.

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