Public Relations: strategies and tactics

By - Wilcox, Dennis L.; , Cameron, Glen T.

Floor - Floor 2

ISBN 10 - 1292056584

ISBN 13 - 9781292056586

Book Status - 1 Qnty Available with us.

Subject - Public relations--Study and teaching

Shelf No - 18

Call Number - 659.2 WIL 2015

Edition - 11th ed. Global ed.

Physical Description - 624 pages : color illustrations ; 26 cm.

Notes - Includes Bibliographical References and Index.

Book Information

Clearly explains the basic concepts, strategies, and tactics of today's public relations practice Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts.

Open Book