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Public relations cases

By - Hendrix, Jerry A.; , Hayes, Darrell C.; , Kumar, Pallavi D.;
Floor - Floor 2
Published - Wadsworth Pub. Co., Belmont, Calif., ©1992
ISBN 13 - 9780534164829
Book Status - 1 Qnty Available with us.
Subject - Public relations United States Case studies
Shelf No - 18
Call Number - 659.2 HEN 1992
Edition - 2nd ed
Physical Description - x, 484 pages : illustrations ; 24 cm
Notes - includes index
Book Information

The text begins with an overview of the public relations process, introducing the ROPE model (research, objectives, planning, and evaluation) which helps organize programs in public relations.

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