Publicity

Publicity for Nonprofits

By - Beckwith, Sandra L.
Floor - Floor 2
Published - Kaplan Pub., Chicago, IL, ©2006
ISBN 10 - 141952299X
ISBN 13 - 9781419522994
Book Status - 1 Qnty Available with us.
Subject - Nonprofit organizations--Finance
Shelf No - 18
Call Number - 659.2 BEC
Physical Description - xi, 242 pages ; 23 cm
Notes - Include index
Book Information
Every nonprofit organization, regardless of its size, needs publicity to drive awareness of its goals. Yet, breaking through the clutter in today’s information-overloaded society poses a huge challenge to organizations of all sizes. In Publicity for Nonprofits: Generating Media Exposure That Leads to Awareness, Growth and Contributions, award-winning publicist Sandra Beckwith shows how to capture the public's attention with successful publicity strategies geared specifically for nonprofit organizations. Fascinating nonprofit case studies, detailed instructions, and a rich array of publicity tools and tactics will help your nonprofit organization learn how to: § Create an affordable publicity plan that integrates goals, objectives, and key strategies § Determine which tools and tactics will have the most impact on your goals § Develop and pitch newsworthy stories with powerful messages that will capture media attention and resonate with your audiences § Maximize the publicity potential of your organization’s activities, talents and resources An excellent roadmap that emphasizes how to information, Publicity for Nonprofits is a must have resource for all nonprofit professionals – especially those who know their organization deserves more media attention to achieve its goals.

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