R & D and licensing : building value through intellectual assets

By - Comerford, Kieran A

Floor - Floor 1

Published - Chandos Pub., Oxford [England], 2006

ISBN 10 - 1843342375

ISBN 13 - 9781843342373

Book Status - 1 Qnty Available with us.

Subject - High technology industries

Shelf No - 18

Call Number - 346.04 COM

Physical Description - xix, 217 pages : illustrations

Book Information

This book explains the principles of research and development (R&D) management in an environment which is open to external sources of technology. Organisations no longer undertake all of their R&D in-house. Increasingly, companies innovate by using a combination of R&D and externally sourced technologies. R&D and Licensing shows how to integrate these into the product and process development programme, and provides extensive guidance on intellectual property, licensing and royalty negotiations. The book demonstrates how companies increase their value through the acquisition of intellectual assets.

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