Record

Record Label Marketing

By - Hutchison, Thomas W. (Thomas William); , Allen, Paul , Macy, Amy
Floor - Floor 3
Published - Focal Press, Burlington, MA, ©2010
ISBN 10 - 0240812387
ISBN 13 - 9780240812380
Book Status - 1 Qnty Available with us.
Subject - Music trade
Shelf No - 1
Call Number - 780.688 HUT 2010
Edition - 2nd ed
Physical Description - 1 online resource (xii, 449 pages) : illustrations
Notes - Includes index
Book Information
Provides in-depth information on corporate marketing processes, combining marketing theory with the 'how to' practised in marketing war rooms. This book is illustrated with figures, tables, graphs, and glossaries. It is for professionals and students, and also offers a useful overview of the music industry.

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