Reputation: realizing value from the corporate image

By - Fombrun, Charles J.

Floor - Floor 2

Published - Boston, Mass. : Harvard Business School Press, c1996.

ISBN 10 - 0875846335

ISBN 13 - 9780875846330

Book Status - 1 Qnty Available with us.

Subject - Corporate image.

Shelf No - 18

Call Number - 659.2 FOM

Physical Description - x, 441 p. : ill. ; 25 cm.

Notes - Includes bibliographical references (p. [401]-416) and index.

Book Information

This work provides an analysis of the determinants and effects of reputation management. It demonstrates the economic value of a corporate reputation, quantifying the economic returns for well-regarded companies, and presents recommendations and processes for assessing and improving reputation. INDICE: Introduction: why reputations matter. Part 1 The hidden value of a good reputation: going for the gold; what's in a name?; enlightened self-inter... Etc.

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