Retail Product Management

By - Varley, Rosemary

Floor - Floor 2

Published - Routledge, London, 2006

ISBN 10 - 0415327156

ISBN 13 - 9780415327152

Book Status - 1 Qnty Available with us.

Subject - Product management

Shelf No - 18

Call Number - 658.87 VAR 2006

Edition - 2nd ed

Physical Description - xxvii, 263 pages : illustrations ; 26 cm

Notes - Include index.

Book Information

There are many diverse activities and issues surrounding product management in retailing and it is a complex area for students to fully comprehend. This fully revised and updated textbook is the perfect introduction for students of retailing, guiding readers through all of the issues relating to product management in retailing. With a concise and highly practical approach, the book has been updated to include the most up-to-date theory, case examples and resources as well as new chapters on product range and promotional activity, specific product management challenges, category management and the use of new technology in retailing. Taking an integrated approach that incorporates established theory, contemporary commercial practice, examples and case studies, this accessibly written textbook is key reading for all students in the area.

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