Sales Management
By - Donaldson, Bill
Floor
-
Floor 2
Published
-
Palgrave Macmillan
, Macmillan, Basingstoke, 1998
ISBN 10 - 0333710444
ISBN 13 - 9780333710449
Book Status
-
4 Qnty Available with us.
Subject
-
Sales management
Shelf No
-
17
Call Number
-
658.81 DON
Call no; 333.7932096 PLA 1998
2nd ed
This edition incorporates several changes occurring in both the theory and practice of sales management. Included in the book are issues which consider appropriate organizational responses to changing markets and competition, such as key account selling, direct marketing and telesales.