Search Marketing Strategies

By - Colborn James

Floor - Floor 2

Published - Elsevier Butterworth-Heinemann, Oxford, 2006

ISBN 10 - 0750666188

ISBN 13 - 9780750666183

Book Status - 1 Qnty Available with us.

Subject - BUSINESS & ECONOMICS E-Commerce Internet

Shelf No - 17

Call Number - 658.8028 COL

Physical Description - 227 pages

Book Information

This text focuses on how to make the most from the search engine industry. Concentrating on the strategic element rather that the procedural approach, the author demonstrates how to adapt the tactical techniques into search strategies in order to achieve marketing or corporate objectives.

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