Serious Creativity

By - Edward De Bono

Floor - Floor 1

Published - Harper Collins, London, 1996

ISBN 10 - 0006379583

ISBN 13 - 9780006379584

Book Status - 1 Qnty Available with us.

Subject - Creative thinking

Shelf No - 10

Call Number - 153.35 BON

Physical Description - 338 pages : illustrations ; 21 cm

Notes - Includes index

Book Information

Creativity is becoming increasingly important for all businesses as competition intensifies because to act creatively is the best and cheapest way to get added value out of existing resources and assets. In this book, the author brings up-to-date the core concept of his book Lateral Thinking.

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