Small

Small Business Marketing Management

By - Chaston, Ian
ISBN 10 - 0333980751
ISBN 13 - 9780333980750
Book Status - 1 Qnty Available with us.
Shelf No - 17
Call Number - 658.8 CHA
Book Information

Call Number - 658.8 CHA 

Small Business Marketing Management is designed to demonstrate how small firm performance is impacted by effective marketing. The text uses both published research and 'real world' case studies to provide a text covering the key aspects of the small business marketing process. As such it provides realistic, validated-through-research management models and theories concerning the realities of small business marketing to show how marketing can be used to enhance small firm performance. Companion Website: http://www.palgrave.com/business/chaston2/

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