Social marketing : behavior change for social good

By - Lee, Nancy , Kotler, Philip

Floor - Floor 2

Published - SAGE Publications, London, 2019

ISBN 10 - 1544371861

ISBN 13 - 9781544371863

Book Status - 1 Qnty Available with us.

Subject - Social marketing

Shelf No - 17

Call Number - 658.8 LEE 2019

Edition - 6th ed

Physical Description - illustrations.

Notes - Includes Index

Book Information

Bestselling authors Nancy R. Lee and Philip Kotler guide students and practitioners through each stage of the social marketing campaign process with their 10 Step Strategic Social Marketing Planning Model. The sixth edition includes expanded coverage of social media, 27 new case studies and dozens of new examples related to today's most pressing social problems, including climate change, youth suicide, the opioid epidemic and more.

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