Strategic Management and Business Policy

By - Wheelen, Thomas L. , Hunger, J. David

Floor - Floor 2

ISBN 10 - 013215322X

ISBN 13 - 9780132153225

Book Status - 1 Qnty Available with us.

Subject - Case studies

Shelf No - 16

Call Number - 658.4012 WHE 2012

Edition - 13TH edition

Physical Description - xlv, 391, [415] pages : color illustrations ; 27 cm

Notes - Includes index

Book Information

This comprehensive text offers an engaging look into new and traditional strategic management topics. Its thorough coverage helps students develop an understanding of the wide range of theories and research available in this field--from competitive strategy and industry analysis to environmental trends and ethics. Integration of international issues throughout provides an essential understanding of global economics and its impact on business activities in any location.

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