Strategic

Strategic Marketing for Nonprofit Organizations

By - Kotler, Philip , Andreasen, Alan R
Floor - Floor 2
Published - Prentice Hall, Upper Saddle River, N.J., ©1996
ISBN 10 - 0132325470
ISBN 13 - 9780132325479
Book Status - 1 Qnty Available with us.
Subject - Nonprofit organizations--Marketing
Shelf No - 17
common.call_no - 658.8 KOT 1996
common.edition - 5th ed
common.physical_description - vii, 632 pages : illustrations ; 25 cm
Notes - Includes index
Book Information
Reflecting the most recent, relevant information in the field, this best-selling text forms a conceptual and practical foundation for marketing in nonprofit organizations. Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more.

Open Book