Strategic Marketing for Nonprofit Organizations

By - Kotler, Philip , Andreasen, Alan R

Floor - Floor 2

ISBN 10 - 0132325470

ISBN 13 - 9780132325479

Book Status - 1 Qnty Available with us.

Subject - Nonprofit organizations--Marketing

Shelf No - 17

Call Number - 658.8 KOT 1996

Edition - 5th ed

Physical Description - vii, 632 pages : illustrations ; 25 cm

Notes - Includes index

Book Information

Reflecting the most recent, relevant information in the field, this best-selling text forms a conceptual and practical foundation for marketing in nonprofit organizations. Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more.

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