Strategic Reputation Risk Management

By - Larkin, Judy

Floor - Floor 2

Published - Palgrave Macmillan, Houndmills, Basingstoke, Hampshire, 2003

ISBN 10 - 0333995546

ISBN 13 - 9780333995549

Book Status - 2 Qnty Available with us.

Subject - Risk management , Business ethics , Social responsibility of business

Shelf No - 6

Call Number - 658.408 LAR

Book Information

Call Number - 658.408 LAR

Physical Description: xii, 275 pages: illustrations; 24 cm

Notes - Includes Index

Reputation is a commercially valuable asset. This book focuses upon how enhanced reputation can contribute to commercial asset management through increased share price premium and competitive performance, while reputation loss can significantly erode the ability of the business to successfully retain market share, maximize shareholder value, raise finance, manage debt and remain independent. It provides practical models and checklists designed to plan reputation management and risk communication strategies.

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