The African Origins of Rhetoric

By - Blake, Cecil A.

Floor - Floor 3

Published - Routledge, New York, 2009

ISBN 10 - 0415997712

ISBN 13 - 9780415997713

Book Status - 1 Qnty Available with us.

Subject - National characteristics, African

Shelf No - 2

Call Number - 808.0096 BLA

Physical Description - xiii, 140 pages ; 24 cm.

Notes - Includes Bibliographic reference and Index.

Book Information

Through a critical analysis of ancient African texts that predate Greco-Roman treatises Cecil Blake revisits the roots of rhetorical theory and challenges what is often advanced as the "darkness metaphor" -- the rhetorical construction of Africa and Africans. Blake offers a thorough examination of Ptah-hotep and core African ethical principles (Maat) and engages rhetorical scholarship within the wider discourse of African development. In so doing, he establishes a direct relationship between rhetoric and development studies in non-western societies and highlights the prospect for applying such principles to ameliorating the development malaise of the continent.

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