The Business of Media
By - Croteau, David
Floor
-
Floor 1
Published
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Pine Forge Press, Thousand Oaks, Calif., ©2006
ISBN 10 - 1412913152
ISBN 13 - 9781412913157
Book Status
-
1 Qnty Available with us.
Subject
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Mass media--Economic aspects
Shelf No
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17
Call Number
-
338.4730223 CRO 2006
Call No: - 338.4730223 CRO 2006
Edition: - 2nd
The Business of Media presents the critical, yet careful, analysis of the rapidly changing media industry that students need in order to get behind the headlines and understand our increasingly media-saturated society. The writing is clear and jargon-free, accessible to undergraduates without requiring a background in economics.