The

The Cultural Dimension of Global Business

By - Ferraro, Gary P.
Floor - Floor 1
Published - Pearson Prentice Hall, Upper Saddle River, N.J, 2006
ISBN 10 - 0205835597
ISBN 13 - 9780205835591
Book Status - 1 Qnty Available with us.
Subject - Intercultural communication
Shelf No - 13
Call Number - 302.35 FER
Physical Description - VIII, 216 Seiten : Illustrationen ; 23 cm
Notes - Includes index
Book Information
Cover -- Title Page -- Copyright Page -- Table of Contents -- Preface -- 1. Cultural Anthropology and Global Business, -- Introduction: Global Connections, -- The Perspective of Cultural Anthropology, -- Cultural Anthropology and Business, -- Anthropology's Major Concept: Culture, -- Culture Is Learned -- Culture Influences Biological Processes -- Cultural Universals Do Exist -- Cultural Change -- People from All Cultures Are Ethnocentric -- Cultures Are Integrated Wholes -- Corporations Also Have Cultures -- Cultural Differences in Business: Challenges and Opportunities, -- Cross-Cultural Scenarios, -- 2. Lenses for Understanding Culture and Cultural Differences, -- Contrasting Values, -- The Individual-Collective Dimension -- The Equality-Hierarchy Dimension -- The Change Orientation Dimension -- The Time Orientation Dimension -- Context, -- Metaphors, -- Change, -- Conclusion, -- Cross-Cultural Scenarios, -- 3. Communicating across Cultures: The Nonverbal Dimension, -- The Nature of Nonverbal Communication, -- Types of Nonverbal Communication -- Potential pitfalls in Studying Nonverbal Communication -- Business Introductions, -- Business Card Exchange -- Bowing -- Gift Giving -- Interactions Among Businesspeople, -- Body Posture -- Gaze -- Hand Gestures -- Facial Expressions -- Dress -- Proxemics -- New Technologies and Visual Media -- Conclusion, -- Cross-Cultural Scenarios, -- 4. Communicating across Cultures: Language, -- The Ideal of Linguistic Proficiency in Global Business, -- Linguistic Diversity, -- Language and Culture, -- The Influence of Culture on Language -- The Influence of Language on Culture -- Language Mirrors Values -- Linguistic Style, -- Language and Social Context, -- Some Additional Complicating Factors, -- Slang -- Euphemisms -- Verbal Dueling -- Humor -- Conversational Taboos.

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