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The Development and Management of Visitor Attractions

By - Swarbrooke, John
Floor - Floor 1
Published - Butterworth-Heinemann, Oxford, 2002
ISBN 10 - 0750651695
ISBN 13 - 9780750651691
Book Status - 1 Qnty Available with us.
Subject - BUSINESS & ECONOMICS Industries
Shelf No - 17
Call Number - 338.47910 SWA 2002
Edition - 2nd ed
Physical Description - 1 online resource (xviii, 406 pages) : illustrations
Notes - Includes index
Book Information
Pt. 1. The Context. 1. Introduction. 2. The role of visitor attractions in tourism. 3. The visitor attraction product. 4. The visitor attraction market. 5. The business environment and visitor attractions -- Pt. 2. The Development of Visitor Attractions. 6. The development process and the role of feasibility studies. 7. Factors influencing the success of visitor attractions. 8. Financing visitor attraction projects. 9. Designing visitor attractions. 10. Project management -- Pt. 3. The Management of Visitor Attractions. 11. The role of the manager and management styles. 12. The marketing concept. 13. Strategic marketing planning. 14. The implementation of marketing strategies. 15. Human resource management. 16. Financial management. 17. Operations management. 18. Ethical challenges in attraction management. 19. Managing quality. 20. Managing change and planning for the future -- Pt. 4. Case Studies. 1. Lessons from the Millennium Dome, London. 2. The Millennium Commission and attraction projects in the UK. 3. Relationship marketing: the RAF Museum, Hendon, UK. 4. Industrial tourism: 'The Potteries', UK. 5. Parcs d'attractions in France. 6. Visitor attractions in Paris. 7. Parc du Futuroscope, France. 8. The clubs of Ibiza. 9. The product life cycle and Legoland, Denmark. 10. Mine attractions in Norway. 11. Bay Street complex, Malta. 12. The impact of political change on the attractions sector in Russia. 13. The management of archaeological sites in Greece. 14. Major museums in New York. 15. Leading theme parks in the USA. 16. Disney California Adventure, USA. 17. Special interest attractions in South Africa. 18. The international casino market in New Zealand. 19. Visitor attractions in Brazil. 20. Sporting attractions. 21. Food and drink attractions. 22. The evolution of wildlife attractions -- Pt. 5. The Future of Visitor Attractions.

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