The Essence of International Business

By - Taggart, J. H. , McDermott, Michael C.;

Floor - Floor 2

Published - Prentice Hall, New York, 1993

ISBN 10 - 0132880776

ISBN 13 - 9780132880770

Book Status - 1 Qnty Available with us.

Subject - International business Management

Shelf No - 15

Call Number - 658.049 TAG

Physical Description - x, 230 pages : illustrations ; 23 cm.

Notes - includes index

Book Information

A broad but economical coverage of all the key aspects of international business strategy, including reviews of the latest contributions to this field. Buzz-words and jargon are demystified within this book in order that the reader can quickly get to the heart of the matter. Examples form UK/Europe/USA/Asia will improve the reader's understanding of corporate decisions in an international context.

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