The

The Fundamentals of Advertising

By - Wilmshurst, John; Mackay, Adrian; CAM Foundation
Floor - Floor 2
Published - Butterworth-Heinemann, Boston, 1999
ISBN 10 - 0750615621
ISBN 13 - 9780750615624
Book Status - 1 Qnty Available with us.
Subject - Advertising
Shelf No - 18
Call Number - 659.1 WIL 1999
Edition - 2nd ed
Physical Description - xi, 384 pages : illustrations (some color) ; 24 cm
Notes - Includes Index
Book Information
Here, advertising is viewed from the perspective of advertisers, advertising agencies and the media. With the emphasis on practical application in the current marketing scene, this book includes examples, guidelines and checklists.

Open Book