The

The IEBM Encyclopedia of Marketing

By - Baker, Michael J.
Floor - Floor 2
Published - International Thomson Business, London, ©1999
ISBN 10 - 1861523041
ISBN 13 - 9781861523044
Book Status - 3 Qnty Available with us.
Subject - Marketing
Shelf No - 15
Call Number - 658.003 IEB 1999
Physical Description - xiii, 865 pages : illustrations ; 26 cm
Book Information
This work is a guide to marketing thinking and practice, and brings together a collection of essays, integrating the respective elements of marketing into a unified field of study. Coverage includes: the nature and scope of marketing; the theoretical foundations; and marketing management.

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