The Media of Mass Communication

Designed to provide extra support, the Study Edition of Vivian's Media of Mass Communication 9/e offers perforated chapter quizzes, chapter practice tests, and separate media literacy exercises at the end of the textbook that can be used as a study tool. Additional content from contemporary media occurrences have also been update through the MyCommunicationLab for Mass Communication to help you stay as up-to-date as possible in the field. Rich with contemporary issues and trends including visual storytelling, Vivian's The Media of Mass Communication 9e balances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package. Widely praised for its dynamic writing style, this refined edition engages readers with up-to-date and relatable examples, a vibrant new design and photo program, and an abundance of multimedia resources.

Call no  302.23 VIV 2010

Edition 9th ed.

Notes  Bibliographical reference and index.

Physical description  xxiii, 536 pages : illustrations (chiefly color), color map ; 28 cm