The

The Tipping Point: how little things can make a big difference

By - Gladwell, Malcolm
Floor - Floor 1
Published - Little, Brown, Boston, ©2000
ISBN 10 - 0316679070
ISBN 13 - 9780316679077
Book Status - 1 Qnty Available with us.
Subject - Contagion (Social psychology)
Shelf No - 13
Call Number - 302 GLA
Physical Description - viii, 279 pages ; 21 cm
Book Information
The Tipping Point is the biography of an idea, and the idea is quite simple: that many of the problems we face - from murder to teenage delinquency to traffic jams - behave like epidemics. They aren't linear phenomena in the sense that they steadily and predictably change according to the level of effort brought to bear against them. They are capable of sudden and dramatic changes in direction. Years of well-intentioned intervention may have no impact at all, yet the right intervention - at just the right time - can start a cascade of change.

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