This Note's for You

By - Allan, David

Floor - Floor 3

Published - Business Expert Press, New York, NY, 2015

ISBN 10 - 1631570013

ISBN 13 - 9781631570018

Book Status - 1 Qnty Available with us.

Subject - Music in advertising

Shelf No - 1

Call Number - 780.2373 ALL

Physical Description - xii, 184 pages : illustrations ; 23 cm.

Book Information

From Coca-Cola to Chrysler this book takes you behind the curtain of some of the best popular music in advertising campaigns of all time. Did you know that fog played a critical role in the "I'd Like to Teach the World to Sing" campaign, and that the choir had no idea that Eminem was going to show up while they were taping the "Lose Yourself" campaign, or that The Doors were supposed to be in the Cadillac commercials, not Led Zeppelin, until one of The Doors discovered that Cadillac made the Escalade and suddenly declined because he felt it was environmentally unfriendly. This book talks of the people who created the campaigns with the songs we remember the most. everything from Bob Seger's "Like a Rock" (Chevy Trucks) to LMFAO's Party Rock and the dancing hamsters (Kia). The result is a book that educates and entertains on what made these campaigns excellent and how to make excellent campaigns. This collection of award-winning music in advertising campaigns is not available together anywhere else. It shows where this art in advertising form has been, where it is now, and provides the foundation for where it will go. -- abstract.

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