Video Economics

By - Owen, Bruce M. , Steven S. Wildman

Floor - Floor 1

Published - Harvard University Press, Cambridge, Mass., 1992

ISBN 10 - 0674937163

ISBN 13 - 9780674937161

Book Status - 2 Qnty Available with us.

Subject - Mass media Economics

Shelf No - 20

Call Number - 384.551 OWE

Physical Description - xiv, 364 pages : illustrations ; 24 cm

Notes - Includes Index

Book Information

Video Economics is an analysis of the economics and business strategies of the televison industry. Bruce Owen and Steven Wildman identify the complex chain of programme producers, distributors (networks), and retailers (video stores, cable systems, and broadcast stations), whose objectives are to obtain viewers in order to sell them to advertisers, to charge them an admission fee, or both. Among the concepts the authors explain and apply are those of public good, economies of scale, and price discrimination.

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